I really feel like The House of Dereon is the bête noire of the Beyonce-Jay-Z Empire. Everything that Jay and Bey touch must turn to gold, and to their credit, almost everything they produce feels labored over and special. The one exception to their whole vibe of “luxury, elitism, special-ness” is The House of Dereon. Because it looks like what it is – WalMart crap. Cheap designs, made inexpensively and sold to the Bey-stans at a huge mark-up. The House of Dereon was started as a pet project between Beyonce and her mother Tina. Personally, I think Tina should get most of the blame – I feel like we’re seeing her tacky fingerprints all over this mess, more so than Beyonce. Bey can be kind of tacky too (at least, her style can be kind of tacky).
Anyway, these are some shots from the latest House of Dereon fall ad campaign, starring Beyonce of course. The styling, the way these ads are shot… it’s not completely awful. At least they look professional and somewhat luxurious, which is definitely an improvement from past Dereon ad campaigns. As for the clothes… well, this is how Beyonce has been dressing ever since she gave birth (cough). Like, she just jacked Zoe Kravtiz’s 2011 style and slapped a “Dereon” label on it. I’m so sick of those hats and those sunglasses!!
I would love to know how much money this Dereon crap brings into the Beyonce Empire. I can’t imagine that it’s seen as a respectable, quality label.
Ads courtesy of House of Dereon.
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